Writing Marketing Materials for High-Tech Firms (Marcom)

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and SDKs, learning to read Java and C++ source code, technical writing for
beginners, understanding complex software and writing marketing materials.

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Writing Marketing Materials
for High-Tech Firms (2nd edition)

Every high-tech company needs a steady stream of marketing materials, from data sheets to white papers.
Now any seasoned technical writer can learn how to write all the most popular types of marketing materials, with real-world examples and guidelines on how to master each one.

$76.95 + $9 s&h

The 2nd edition of this workbook covers all this:

What is Marcom?

Three questions every customer asks

A radio station we all know: WII-FM

What is marketing communications (marcom)?

Marcom vs. technical writing

Marcom vs. journalism

The Skills for Success

The skills you need for success
Your Writer's Control Panel
The secret of good marcom
How to identify and segment your audience
Turning features into benefits

The Top 10 Marketing Documents

Product blurbs
Data sheets
Brochures
Press releases
Success stories
Newsletters
White papers
Catalogs
Presentations
Packaging

For each of these document types:

Real-world examples
Typical format
Typical distribution
Typical content and how to prepare it
A checklist
Trends

Breaking into Marcom

Likely routes into marcom
Unlikely routes into marcom
Where the work is
How to break into marcom

Brainstorming Techniques

Tips on charging up your creativity
Mindmapping
Silent brainstorming
Morpho box
Positioning grid
Creativity software

This workbook includes enough material for a 2-day workshop, including:

212 PowerPoint slides
8 exercises, with suggested answers
real-world samples of marketing documents
additional background articles
10-page annotated bibliography of our recommended books on marketing and technical communications.

And remember, there's no risk: if you're not satisfied, you can return any workbook you order for a complete refund of the purchase price.

Future release: DVD of this workshop

In the not-too-distant future we plan to release a DVD of the "Writing Marketing Materials for High-Tech Firms" workshop. If you would like to be notified when the DVD is released, please click here to send us an email. We will never sell or give your email address to any other company.